Destination Alliances Article Example | Topics and Well Written Essays - 500 words

Destination Alliances - Article Example The article "Destination Alliances" talks about the alliances - market strategies whereby two or more organization join to share marketing strategies or to promote concepts, services, or products. Alliance marketing is suitable for any business as long it finds an organization that shares mutual goals.A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that supports a town, city, region or country with the aim of increasing the number of visitors. DMO and CVB also promote the development or markets a destination through convention sales, tourism marketing, and services. Apart from targeting a high number of visitors, DMO and CVB also targets increase of business travelers which brings about overnight lodging for a destination, shopping revenues, and visits to restaurants. These organizations are funded by the country’s taxes. Convention and visitors bureau is considered to be the most important tourism marketing organizations i n their respective tourist destination. Philadelphia is referred as the world heritage city in the United States of America. It is a home to many national historical sites related to the foundation of the United States and it is among the 22 UNESCO World Heritage sites. It is in Philadelphia courageous visionaries crafted the modern day democracy. It harbors the independence hall, the liberty bell, the first and second bank of the USA, the president house where George Washington and John Adams spent most of their presidencies.